Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone. Keep in mind that relying on search volumes of individual keywords is not a good practice for SEO. SEO PowerSuite offers a broader range of tools for the efficient management of your SEO campaign. Keywordtool. Here’s how you can see these opportunities: Go to Ahrefs’ Competitive Analysis tool. Lists the detailed backlink profile of the target URL. Pro "Gives me very. Semrush offers over 50 SEO tools under one roof including backlink analysis, site audits, keyword research. Seasoned SEOs can skip to the conclusion. SEO Powersuite. PPC Toolkit: It has a PPC toolkit to. That’s a lot of keyword data. 5. Ahrefs all-in-one SEO toolset can help you with: Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords; Link Building: find the strongest backlink opportunities in. The “Trends” tab of Content Explorer gives you a nice breakdown of the topic you’re interested in. PPC Keywords: The Ahrefs PPC Keywords feature gives insight into the competitor’s keyword data and target URLs, in a list prioritized by the percentage of paid search traffic each one generates. Ahrefs all-in-one SEO toolset can help you with: Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords; Link Building: find the strongest backlink opportunities in. A great example of a TV ad that people watch (even voluntarily) is Heinz’s collaboration with Ed Sheeran, who’s a huge fan of the ketchup brand: Ed's Heinz Ad. The first conversion is the click to the product page. 4. Organic SEO research. The second is the competitor research method. SEMrush’s Keyword Magic Tool is excellent for uncovering hidden gems that you may have overlooked in your keyword research. Appears Above Organic Rankings. Within 30 minutes, I had hit some so-called 25 unique report limit. Semrush (Best for Competitor Research) Semrush is an all-inclusive SEO tool that provides you with comprehensive data. io. 3. In this article I’ll explain about each feature set and why it may be useful. Price. It’s quite a broad PPC tool, with a lot of useful features for your campaigns. Email Marketing Certification by HubSpot. You create a group of 8-10 keywords and set up a campaign of three ads for this group to target the audience. Lots of. market research, PPC, and social media allowing you to effectively manage everything you need for your digital marketing needs and beyond. These are the most interesting SEO stats we think you should know: 68% of online experiences begin with a search engine. Calculate your SEO investments. Ubersuggest. Developed by Ahrefs, a leading provider of SEO tools and services, this tool offers a wide range of features and capabilities. Serpstat Pricing Plans. Advertisers may steal your clicks. Written by Brian Dean In collaboration with Semrush This is my SUPER in-depth review of Ahrefs. 58 billion. Suchanzeigen stellen das häufigste Anzeigenformat im PPC-Marketing dar:Product Blog. Try Serpstat. Enter one. 1. Ahrefs provides comprehensive keyword research tools that can help you identify the most relevant and high-performing keywords for your PPC campaigns. The monthly price of Ahrefs is a little less than Semrush, but if you opt for a yearly plan, the latter will prove more cost-effective. Jaaxy. Try Serpstat for 7 days free trial. You’re 100% in control of this action. Pay-per-click (PPC) tools used to mean Google AdWords. It also outperforms Ahrefs in terms of PPC characteristics. While Google Ads remains the ultimate PPC tool in a paid search marketers’s utility belt, direct-response tactics don’t always cut it. Ahrefs is one of the best tools out there for keyword research and competitor analysis, but many people don’t know about one of its most powerful features – the DR Checker. And when we compared the GKP against the top tools, we found that the GKP generates 98. With PPC, you can quickly test different versions of your ads to see which ones generate more clicks and conversions. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. Pros: - Easy to use- Accurate data (uses keyword planner data)- Helps you do related keyword research. Ahrefs is a fantastic SEO tool. Website: Jaaxy claims to be the “World’s most advanced keyword research tool”. Try the free version of Ahrefs’ traffic checker. Another thing I like about Ahrefs is that it also identifies the parent topic ("Parent Topic") for a particular keyword. Set the SERP features filter to “Where target ranks” and check “Featured snippet”. You can click here to try Serpstat for free. Soovle. Google Search Console – Performance data from Google. SEMrush’s features include keyword research, site. Seed keywords. Ahrefs Review: The Bottom Line. Note: Sometimes you may find that a keyword your competitor is. Its PPC insights are not as robust as SpyFu. (Borrell Associates) $39. Supermetrics is a popular tool for marketing teams because it provides both data consolidation and reporting — two key functionalities of business intelligence. Ahrefs might lack some of Semrush’s PPC tools. 95 monthly for Guru plan, $449. So both are types of search engine. 1. ( BrightEdge) 0. If you pay monthly, Ahrefs ranges from $99 all the way up to $999. Designed for keyword research for Google Ads, Google Keyword Planner (GKP) is an invaluable tool in an SEO’s toolbox. However, with most brands now fighting for visibility on organic channels like social and search, we can broaden that definition to how visible your brand is in the market. Additionally, it has an amazing feature that helps improve traffic to your website and enhance performance of your online store. These tools are designed to help you improve your website's search engine ranking. Each plan offers different levels of access to features such as keyword research, content marketing, and PPC optimization. 1. 15 Top Keyword Research Tools. Serpstat is a viable alternative to other SEO tools like SEMRush and Ahrefs. Here’s the list of the most worthy Semrush competitors: SE Ranking. As you research more about SEO, you may be wondering if it’s best to subscribe to a program like Ahrefs or use an SEO agency. PPC marketing. Extensive backlink databases make Ahrefs a go-to solution for everyone actively looking for link-building opportunities. Website: Jaaxy claims to be the “World’s most advanced keyword research tool”. April 4, 2022 23 min read. By Michal Pecánek Reviewed by Joshua Hardwick. Ahrefs used to have a straightforward pricing model: if you signed up to Lite, you got featured in Lite. The “Trends” tab of Content Explorer gives you a nice breakdown of the topic you’re interested in. Here’s what you get with an Ahrefs subscription: Advanced Keyword Explorer – To find the best organic traffic opportunities. Ahrefs Webmaster Tools (AWT) can help you with various SEO tasks, such as: Keyword Research. Get into the habit of working on keyword expansion regularly. Ahrefs' PPC tool is robust enough to research competitors’ ads, find keywords they are bidding on, and see where their traffic is coming from. Features: Keyword research, Competitive research, Link building, Site audits, PPC features Cost: $119 monthly for Pro plan, $229. Ahrefs is one of the most popular and widely-utilized SEO tools valued for its extensive set of features. But whatever other tools there are in my toolbox, I would surely add SEO PowerSuite to them for its site structure visualizations (which you will find neither in Ahrefs nor SEMRush):Select an important goal and sort the table by conversion rate. Ahrefs is a powerful SEO tool that is designed to help website owners improve their online presence. Ahrefs. Moz Pro. Keyword research and analysis, Topic and Content Ideas. The amount of keyword data provided within Ahrefs is unmatched by similar tools. yep. PPC ads are usually the top listings in search engine results pages. In short Ahrefs is a fully featured research tool for SEO and PPC marketers. In affiliate marketing, two conversions need to take place for you to make money. As we see above, “send money online” is considered by Ahrefs to be the most important keyword for TransferWise. Unfortunately, Ahrefs recently switched over to usage-based pricing. 1. The PPC feature reveals the ads that generate the most paid traffic for a site. Each answer in the People Also Ask block comes from a web page that you can click. Explore the best ideas for your new content. The only thing it lacks is PPC advertising data. SpyFu. 9. Moz Pro. One thing unique about Semrush is its in-depth keyword research feature. Content marketing. Although it’s no way near as good as Ahrefs. You’ll have the necessary tools to monitor your campaign and optimize it. Ahrefs is arguably a bit easier to use than Semrush, and gives you more digestible, 'at-a-glance' information. Advertisers may steal your clicks. Ahrefs Keyword Generator. Organic search is one of the pillars of the entire internet. I don't need to dive too deep here to say that Semrush are superior when it comes to PPC data. 3. When PPC is done well, it’s an effective, low-cost way to convert customers. Learning how to use this service can empower digital marketers to run better and more efficient marketing campaigns. With Ahrefs, you can perform keyword research, ranking tracking, backlink analysis, competitor analysis, website audits, and more. As a digital marketer that manages SEO and PPC campaigns for clients, Ahrefs is an essential tool for providing value and good results for my clients. Inside the Paid Search report, Ahrefs shows the keywords the target site has bidded for. Spyfu is a competitive intelligence tool for SEO and PPC that excels at providing in-depth insights into competitors’ keywords and ad campaigns. The mid-tier plan offers significantly more from a 360 standpoint compared to, say, Ahrefs. The difference between search engine optimization (SEO) and search engine marketing (SEM) is that SEO focuses on getting traffic from organic search, whereas SEM focuses on getting traffic from organic and paid search. We sifted through a multitude of powerful SEO tools and handpicked the ones we thought measured up the most. Keep in mind that GSC only keeps 16 months of historical data, but it isn’t necessary to look further back to compare your current SEO performance. Enter your domain in the Competitors section. This software solution was designed with digital marketers in mind as they. 🔍 Content Explorer helps copywriters and content marketers find the most shared and ‘linked-to’ content. Acquisio. While the above tools are good for finding topic ideas, they don’t offer the data you need if you’re looking to create targeted SEO content, including blog posts, product pages, your homepage, and more. Check out my latest video below where I compare Ahrefs Vs SEMrush seo tools. Try 14 Days Free Trial. At the top left of the page, you can view search volume stats and keyword difficulty. Hit “Compare”. It has become one of the most popular and trusted tools in the digital marketing industry. It has all the key features of Ahrefs including rank tracking, backlink profile analysis, keyword research, site audit, competitor analysis, and SEO reports. The first is the traditional method in which you enter your seed keyword to find relevant keywords for your campaign. Robust PPC Data: Semrush stands out with its detailed PPC data, offering competitive insights that can significantly benefit digital marketers running paid. Search ads are the most common ad format in PPC marketing: Display ads also fall under the PPC marketing hood (although there are different ways to buy. Ubersuggest is one of the best freemium Ahrefs alternatives that was started by a famous marketing influencer Neil Patel. See your Google Search Console data directly in Ahrefs. Semrush. As per Ahrefs, it is the fastest backlink crawler and the world’s largest index of live backlinks with 14 Trillion+ links. Here’s how you can see these opportunities: Go to Ahrefs’ Competitive Analysis tool. Ahrefs is a great tool for SEO professionals. Ahrefs. It costs you $99. Serpstat is an all-in-one platform for SEO and PPC specialists providing keyword research and tracking tools as well as on-site analysis and backlink tracking. PPC Marketing: Guía para principiantes para anuncios de pago por clic. Standard and Advanced profiles come in at $199 and $399 respectively, while Enterprise subscriptions cost $999 per month. From keyword research tools to custom PPC campaigns, our team has everything you need to take your business to the next level. It shows you an accurate picture of your competitors’ traffic, traffic sources, top organic keywords, top paid keywords, and other important data points. Ahrefs is more focused on SEO professionals, but overall also a very good tool. PPC marketing. $99 per month or $990 per year (annual plan). Serpstat. See how much traffic your competitors are getting. However, this is only helpful if you don’t have access to more accurate tools (such as Keywords Explorer ). Ahrefs has ample of benefits such as competitor analysis, backlink analysis, keyword research, site auditing and much more. Ahrefs. It allows you to discover thousands of great keywords to rank for, providing you with search volume, keyword difficulty, and other important data. SimilarWeb is one of the most widely used competitor analysis tools on the market. But hey, it’s still one of the best keyword research tools, else, it wouldn’t make it onto this list. New reports, a huge keyword database update and more – we’re back after a short break from updates with some exciting announcements for you. Use the tactics above to improve your chances of getting that click. LinkMiner Backlink Analysis Tool. Ahrefs backlink database is unmatched, offering way more options for link building and backlink analysis. How To Use Longtail Pro For Free. Since. Ahrefs will also show you problems such as broken links that. Serpstat is the perfect SEO toolkit that helps you do everything from competitor research to keyword research, PPC, backlink analysis, and so on. If you're enjoying this chapter so far, be sure to check out the keyword research episode of our One-Hour Guide to. For example, BrightLocal is perfect for local SEO, while KWFinder is an excellent. Select an important goal and sort the table by conversion rate. As per Ahrefs, it is the fastest backlink crawler and the world’s largest index of live backlinks with 14 Trillion+ links. SpyFu’s keyword research tool is detail-oriented but straightforward, suitable for SEO and PPC campaigns. 95 monthly for Guru plan, $449. 1. Backlink Profile. What tools can I use for keyword research for PPC campaigns? You can use several tools for keyword research for PPC campaigns, including Google Keyword Planner, Google Trends, SEMrush, Ahrefs, and WordStream. Headquartered in Singapore, Ahrefs was founded in 2011 by Dmitry Gerasimenko. Word count: The number of words in the query. Through our videos, you'll learn how to grow organic traffic on Googl. Ahrefs can help you see search volume, clicks and potential costs of a keyword in. Here are the top free keyword research tools for your PPC and SEO strategies. Just enter your target phrase or keyword to get the top 100 ideas from the database. Semrush keyword suggestions are comparatively far more while it is more easy in Ahrefs to figure out the final keyword. " Thompson Dexter. An API is enabled starting from Plan B which costs $69. Out-of-home (OOH) advertising entails all ads that you encounter in the streets, shopping malls, airports, etc. In many ways, it’s unfair to compare Ahrefs, Semrush and Moz to Google Search Console. With PPC (Pay-Per-Click), you are only paying for individuals when they click on your ad. No free trial to test the features beforehand. A3: “Ahrefs’ KD score is based on a trimmed mean of referring domains pointing to the top 10 ranking pages. deep PPC/CPC and paid advertising metrics. 95 monthly for Business plan SEMrush is an all-in-one SEO tool that provides a vast suite of keyword research, backlink analysis, and site auditing tools, making it a great. SEO specialists can constantly remain up to date on the search results for monitored keywords. But if you’re specifically interested in a tool for keyword research, SEMrush is your best bet. Google may simply display the answer right in its search results. Both Ahrefs and Semrush offer comprehensive customer support, but Semrush takes a slight edge with the inclusion of phone support. If lucrative keywords are the output of keyword research, seed keywords are the input. Here’s the list of the most worthy Semrush competitors: SE Ranking. Basic free plan. With Semrush, you can easily take care of your online marketing yourself. Jaaxy. io. Ahrefs is used by marketers from the world’s leading companies. SEO ROI = (value of organic conversions - cost of SEO investments)/cost of SEO investments. SEO Power Suite. We all encounter these ads daily. Headquartered in Singapore, Ahrefs was founded in 2011 by Dmitry Gerasimenko. 6:44. Here’s how to do keyword research for SEO in 10 steps: Use SEO keyword research tools to start off your keyword list. 8 of the best Semrush alternatives and why they excel. It’s a great way to round up a list of potential keywords for your business. 2. Click here to start your Ahrefs trial for $7. It can be used for keyword research, competitor analysis, and backlink monitoring. Being a “software” it requires quite a few seconds to display results. Although these tools can drastically improve your site’s SEO performance, they aren’t cheap. 1. There are two ways to do SEM. Find and prioritize the keywords that matter to you with ease using inbuilt filters. See how much traffic your competitors are getting. Within a short period of time, Ahrefs built a sterling reputation in the SEO community and became widely regarded as one of the most accurate backlink analysis tools on the market. Serpstat is one of the best affordable tools that I’ve. Spy on your competitor’s organic traffic and rankings. Google Search Console. A 2020 study by Ahrefs analyzed around 900 million webpages and found a strong positive correlation between word count and the average number of referring domains. Article Performance. The SERP analysis given by Ahrefs keyword research tool will provide accurate backlink data for any search results. Ahrefs is a great SEO and keyword research tool. Moz Keyword Explorer. LinkMiner is Mangools’ backlink checker. It also boasts an advanced Backlink Checker, which is noted for being the biggest backlink database available. When it comes to the best all in one SEO tools, Ahrefs always tops the list. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly). Another thing I like about Ahrefs is that it also identifies the parent topic ("Parent Topic") for a particular keyword. Use Google Keyword Planner to cut down your keyword list. 9. The entry-level Ahrefs plan is called Lite and is best for new entrepreneurs and small businesses with minimal SEO research needs. By regularly analyzing the competition, you ensure that you're targeting the right keywords, conveying your client's message in an engaging way, and that you're not overspending on ads. io is a dedicated keyword research tool you can use instead of Answer The Public for in-depth keyword research and analysis. If you are a law firm, you can expect to spend an average of $110 per click for anyone looking for a “Personal Injury Lawyer. 1. The standard plan comes at $119/month and. Mangools SEO Tools. SHARES. Here's how: Step 1. Ahrefs literally has zero features for PPC. io. This tool helps you identify keywords and phrases related to your industry or products and gives you an idea of the search volume. Benchmarks, however, are KPIs you set as your reference point when building your SEO strategy. Ubersuggest. The mid-tier plan offers significantly more from a 360 standpoint compared to, say, Ahrefs. There’s no doubt that Ahrefs’ comprehensive data and advanced. Use Google Suggest and Google Trends to discover keywords. A notable one is Ahrefs Webmaster Tools, which allows you to check SEO performance for the sites you own. PPC keyword research is a great technique to help you reach your goals. io is a dedicated keyword research tool you can use instead of Answer The Public for in-depth keyword research and analysis. Moz Keyword Explorer: World's most accurate keyword research tool for SEO with over 500 million keywords. Those keywords will align with your ads and will appear together if it is relevant. Here are the top free keyword research tools for your PPC and SEO strategies. To me, this is actually a good thing. SEMrush is an all-in-one PPC and SEO solution that offers everything from keyword research, SEO auditing, rank tracking, and competitor analysis, just like Ahrefs. Con "You have to pay an extra to access some of the tools. That could be a viable alternative to Alexa's ranking system. SEMrush is an all-in-one digital marketing platform that provides tools for SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, social media, content marketing, and market research. Although these free alternatives are NOT all-in-one SEO toolkits like Semrush or Ahrefs, they are helpful for keyword research, link analysis, site audits, etc. PPC research; SEMrush stands out by also offering more powerful content idea generation tools, social media management tools, and by providing more reports overall. Here are 10 must-know tips to make the most of Ahrefs for PPC research. If you’re a beginner and want to get a feel of keyword research tools, give it a try. 2. Ensure that you see the keyword ideas for your target location (in this example, it’s the USA), click Export. For starters, SpyFu lacks brand monitoring and social media tracking features which are vital components of competitor research. 1. This tool generates multiple variations of ad copy based on the given inputs, allowing marketers to experiment and test different messaging approaches. On-Page SEO. If you’re looking for an affordable alternative to tools like Ahrefs, you should definitely try Serpstat. Spyfu. Use the “country” dropdown to select the country you would like to see data for. We’ve also simplified them so you can get started right away. Ahrefs vs. ProRankTracker is a tool developed just for the job of tracking and analyzing keyword rankings, and then allowing users to sift through the data for insights. Keyword tool: The keyword tool will give you information about keywords to help you determine whether they get enough monthly volume, are easy to rank for, and have a low CPC. Mar 01 2023 6 min read. But overall, Ahrefs has a more robust feature set. PPC (Pay-Per-Click) Marketing ist eine Form der Online-Werbung, bei der Werbetreibende jedes Mal eine Gebühr zahlen, wenn jemand auf ihre Anzeige klickt. They define your niche and help you identify your competitors. The tool aids providing a 360 degree view of what activities are carried out on your website. But Semrush is better. Check up to 10 URLs every 24 hours. Influencer marketing. SEO Keyword Tool #6 – Moz. The SERP analysis given by Ahrefs keyword research tool will provide accurate backlink data for any search results. This is wildly inaccurate when looking to compare. It can provide valuable insights. You can pay for ads to show up in the search engine’s paid results or optimize your pages to show up in organic results. Moz Keyword Explorer: World's most accurate keyword research tool for SEO with over 500 million keywords. Both tools allow you to search for keywords to add directly to your account. 4. 1. This is one of the many keyword tools that offer a free or paid version, so you can easily upgrade in the future. To do that, Ahrefs crawls the web, stores tons of data and makes it. 4. 00; Business Software. 34K. Backlink Analysis: It has a larger backlink database and it finds more backlinks than Ahrefs. How Much Does Ahrefs cost?Here is how to use Ahrefs for performing SEO keyword research:. They have a huge keyword database with 19. By the time you write all the zeros in 14 Trillion on a piece of paper, the Ahrefs Backlink Index has moved far past that number. With this tool, you’ll get a list of synonyms and related terms for your keyword. Ubersuggest. The best way to kickstart your keyword research process is to study what keywords are bringing search traffic to your competitors. Before going freelance, Michal was an SEO & Marketing Educator at Ahrefs–creating content for the blog and managing a team of guest writers. AWT packs all the power of Google Webmaster Tools, without the. They define your niche and help you identify your competitors. November 10, 2022. Researching the search volume will help you find out if your keyword is even worth pursuing. Get the list of keywords that a target website or URL ranks for in search. Semrush powered SEO & PPC features in a single tool, However Ahrefs lacks PPC tools. Well, that’s debatable. Make sure the keyword has “business potential”. )Step 7: Convert clicks to sales. This is largely niche dependent, but once you establish topical authority, generally speaking, you’ll need fewer backlinks. However, not every similar. Informational queries: The searcher needs information, such as the name of a band or the height of the Empire State Building. aHrefs; Google Auction Insights; Meta’s Facebook Ad Library . Organic search refers to the non-paid search results from a search engine. Their cheapest plan “Lite” ($69/month), is about 30% less expensive than Ahrefs ($99/month). Utilize long-tail keywords to narrow your audience and combat competition. 4. Keyword research tools are the software or platforms that help you find and select the best keywords for your PPC campaigns. Most of the features inside Ahrefs are designed for marketing professionals. Pros. Semrush is ahead of Ahrefs in terms of overall features whereas Ahrefs is more beginner friendly and requires much less time to adapt. Clicked / Not clicked: The percentage of searches that result in at least one click on an Amazon search result. Ahrefs’ Site Explorer. By the time you write all the zeros in 14 Trillion on a piece of paper, the Ahrefs Backlink Index has moved far past that number. A lower AR score means a. Thanks to its advanced features, it’s undoubtedly one of the most popular SEO tools, but it has a steep learning curve and may not be accessible to. PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad. Ahrefs is used by marketers from the world’s leading companies. Mangools is another one of Ahrefs competitors that’s more focused on keyword research and competitor analysis. As an SEO marketer, I've wanted to write an Ahrefs review for a long time. Keyword research tools are the software or platforms that help you find and select the best keywords for your PPC campaigns. The practice of optimizing webpages to increase traffic and visibility in this channel is called search engine. Guides SEO Keyword Research On-Page SEO Link Building Technical SEO Local SEO. Keep in mind that relying on search volumes of individual keywords is not a good practice for SEO. Illuminated Mirrors. Try the free version of Ahrefs’ traffic checker. Published: Nov 15, 2023, 10:00am Editorial Note: We earn a commission from partner links on Forbes Advisor. The best free keyword research tools for SEO. Only in paid plan. El marketing PPC (Pay-Per-Click, pago por clic) es una forma de publicidad online donde los anunciantes pagan una tasa cada vez que alguien hace clic en sus anuncios. PPC keyword research in Semrush. Search volume has been a vital metric from the earliest days of SEO. The easiest way to do this is to click on the Date settings, head over to the Compare tab, and select a year-over-year comparison for the period you’re investigating. 9. Search volume: The average monthly number of searches for the target keyword in the selected country. Test new authors in the company, using executives or the C-suite. It’s only second to Google when it comes to being the largest website crawlers. Ahrefs competes primarily with Semrush. Although they don’t offer a totally free trial, you may test Ahrefs’ light plan or even a normal subscription for as little as $7 for seven days. Ahrefs Rank (AR): AR provides the next level of granularity for DR and helps with the comparison of sites with the same or similar DR scores to identify which is stronger. Return Rate (RR): A relative value. Ahrefs keyword research features. One advantage WordStream’s keyword search tool has over Keyword Planner is the inclusion of concrete search volumes, rather than search volume ranges. Personally, I’m a big fan of Semrush because it offers the SEO & PPC combination I need in my work. If your keyword research unveiled tens, hundreds, or even thousands of different topics people. I took a test drive of the tools and I have to say I’m very. For PPC users, Spyfu is an affordable alternative from GKP. Benefits of using Ahrefs for PPC. It offers a lot of excellent features such as keyword explorer, site explorer, backlink checker etc. Here is how to use Ahrefs for performing SEO keyword research:. Ahrefs is the best competitor research and SEO tool you can get right now.